The world is becoming digital. You may hear this phrase more than often now since the advent of various digital platforms has made it possible to connect the buyers with sellers. To a beginner, the availability of such platforms may seem sufficient for the promotion of one’s services. However, only a professional marketer knows that the availability of such platforms seem insufficient if one does not know anything about digital marketing.
This is the difference between a newbie and an established marketer who seems to get every lucrative job opportunity. However, there is no need to feel miserable as there are various courses which can provide you with a boost necessary for securing the highest paid digital marketing jobs.
Below, we have mentioned five such courses, knowledge of whom will help you acquire, hone and implement your marketing knowledge for the best value. So, let us begin!
- Google Online Marketing Challenge
This digital marketing course is one of a kind because it does not charge users. Instead, it sponsors them so that users could design ad campaigns for any non-profit organization. For someone designing an online advertising campaign, $250 may not seem like a huge amount. However, this task prepares the users for the real marketing world and exposes them to certain challenges beforehand.
This aspect of the Google Online Marketing Challenge is what makes it great for individuals looking for high paying jobs. Not only you get to work with Google, but it also provides you with the necessary experience required to take on the actual marketing jobs. Additionally, it offers beginner’s level comprehensive courses on a range of subjects including but not limited to search advertising, SEM, SEO, social, mobile, videos, analytics, and display advertising.
- LinkedIn’s Online Marketing Foundations
Every new social development creates a space for new advertising opportunities, for instance, influencer or social media marketing. As the demand for such forms of marketing is steadily increasing, it becomes crucial for newbies to master a wide skill set that caters to entrepreneurs’ unique marketing needs. This is why LinkedIn’s Online Marketing Foundations course is an important one.
This course lightly touches the marketing basics and helps learn important skills that include building a digital strategy, evaluating websites, integrating analytics, creating and displaying text ads, and understanding SEO basics. Additionally, it covers a wide set of skills that cover the subjects of SEO, email marketing, influencer and social media marketing, content marketing, and web analytics.
The entire course covers the topics in a series of 13 lessons with each of them split into 4.5 hours video. Also, it contains a number of quizzes, written transcripts, and exercise files.
- Alison Free Diploma (E-Business)
A massive online community with over millions of registered users, Alison offers certified as well as beginners’ courses with no additional charges. This course’s main aim is to equip beginners with the information necessary for maintaining e-Business. So it teaches a wide array of skill set that allows individuals to design, modify, and monitor any website so that it can reach millions of users worldwide.
Of course, all of this would not be possible without basic marketing knowledge. So, registered users can browse through digital marketing courses that cover topics like SEO, AdWords, revenue metrics analysis, and analytics. Additionally, campaigns’ measurement, tracking, and integration also come under the umbrella of Alison’s diploma. The knowledge of all of these skills is mandatory if one wants to prove its worth to their organization.
- WordStream’s PPC University
Technically not a university in the traditional sense, PPC University has proven itself to be a treasure trove for individuals willing to learn everything about PPC. Specifically marketed to small to medium-sized enterprises, PPC offers educational resources in the form of webinar, whitepapers, and blogs. All of this content is designed to help individuals enhance their analytics and AdWords strategy so that they can get a better value out of their entire PPC budget.
PPC University is an initiative by WordStream and offers three educational frameworks i.e. PPC 101, PPC 102, and Advanced PPC. Apart from that, it offers various tools, resources, e-books, and social marketing webinars that also touch the topic of social ads.
The aim of this marketing course is to provide marketers with a chance to benefit from top-quality PPC education. The great thing about this course is that it is not time sensitive which allows marketers to learn at their own pace. Additionally, all the educational material is available in the PDF format, so you can download the entire course and go through it anywhere with no worries of internet connection.
- Simplilearn Digital Marketing Certified Associate (DMCA)
If you wish to secure great jobs at promising marketing firms, then explore the digital marketing courses offered by Simplilearn. Their courses have helped thousands of users by providing access to a plethora of informational pamphlets and other educational material regarding the basics of digital marketing.
The DMCA course offers essential information in the fields of online marketing, SEO, PPC, conversion optimization, analytics, content marketing, social media, mobile, and email marketing. The DMCA offers an instructor-led training environment with over 53-hours of content. On top of this, users will get access to 40+ hours of self-help videos and a walk-through of multiple marketing tools. Also, it offers preparatory material that could help newbies with OMCA, Google Analytics, Google Ads, YouTube, and Facebook marketing exams.
The feature that sets this course apart from the above is that it offers 10 rounds of simulations. All of these simulations can be utilized by users to practice and implement their knowledge concerning SEM, SEO, CRO, email marketing, and web analytics. That said, it offers separate modes of learning that include self-paced learning, the online classroom environment, and the corporate training solutions (strictly reserved for businesses).
Acquiring certificates and doing courses are extremely important at this age. However, by no means can they help you in securing great jobs. For businesses looking to hire established marketers, pages and certificates do not matter. What matters is that the selected marketer must have basic and advanced marketing knowledge with the experience to implement such strategies to the existing marketing model.
So, acquiring certificates or performing well in courses is not going to help you find great jobs. You must also possess the skills required to experiment, modify or enhance existing strategies for optimized results. That said, register for any marketing course, gain the right experience, and go for your dream job!
Also, with the right track, who knows, maybe one day you can start providing your very own digital marketing services!
Anne Taylor is a serial blogger with technical and business background. She loves writing about digital marketing, IT industry and workplace productivity. She is currently the content writer for Hire PHP Developers.