It’s easy enough to find out simple statistics about your social media platforms and posts. A simple look can tell anyone how many likes, or shares, or comments you’ve had.
But as anyone with any social media experience can tell you, there’s so much more to the world of analytics than just those three numbers. And what many companies don’t realize is that some social media platforms make it easier to engage with your outreach in meaningful, business-changing ways.
Take Twitter: It’s a highly engaging tool for getting people to find you and purchase a product or service. But what does your reach and engagement mean? For that, there’s the Twitter Analytics Dashboard, which can help you determine not only who your audience is but what kind of content they’re looking for and reacting to in good-for-your-bottom-line ways.
How do you use Twitter more effectively—and use those tools? This graphic’s information is a good place to start.